Privacy & cookies

For its product range, ASU focusses on legal entities as well as natural persons. All legal entities and natural persons are identified through the ItsMe® online tool, whereby authorised signatories entering the systems are fully identified.
The use of and the collection of personal data is solely for insurance matter purposes. Sensitive information on natural persons (health, genetics, biometrical or sexual) are not used nor stored, as these are irrelevant for the insurance products offered by ASU. Personal information on natural persons that is passed through by ItsMe® the moment someone logs-in, and which are required for the operation of the insurance activity, are stored and are accessible in GDPR compliant manner.
To the extent personal data is stored and/or processed, ASU:

COOKIE-BELEID

What is a cookie?

This website uses cookies. A cookie is a simple, small file that is sent together with pages from this website [and/or Flash applications], which your browser saves on the hard drive of your computer. The information saved in a cookie can be sent back to our servers when you visit the website again.

Use of session cookies

We use session cookies to be able to see which parts of the website you viewed during this visit. This allows us to adapt our services to the browsing behaviour of our visitors as much as possible. These cookies are automatically deleted as soon as you close your web browser.

Use of permanent cookies

We use permanent cookies to be able to recognise you when you come back to our website. This allows you to set up the website according to your preferences. We can even remember that you agreed to allow cookies to be saved using a cookie. This way, you do not have to repeat your preferences at each visit, which saves you time and makes using our website more enjoyable. Permanent cookies can be deleted via your browser settings.

Google Analytics

The American company, Google, installs a cookie via our website as a part of its ‘Analytics’ service. We use this service to receive updated reports on how visitors use our website. Google can provide this information to third parties if Google is legally required to do so, or if these third parties process the information for Google. We do not have any influence on this. We have permitted Google to use the analytics information received for other Google services.

The information that Google collects will be made anonymous insofar as is possible. Your IP address is expressly not shared. The information transferred to and by Google is stored on servers in the United States of America. Google undertakes to respect the Privacy Shield principles and is a member of the U.S. Trade and Development Agency’s Privacy Shield programme. This means that there is an appropriate level of protection for the processing of any personal data.

Facebook

The American company, Facebook, installs a cookie via our website as a part of its ‘Facebook Pixel’ service. We use this service to receive updated reports on how visitors use our website and to display targeted advertisements on Facebook. A user profile is built during your visit to this website. Facebook can provide this information to third parties if Facebook is legally required to do so, or if these third parties process the information for Facebook.

The information transferred to and by Facebook is stored on servers in the United States of America for an indeterminate period.

Google DoubleClick Remarketing

The American company, Google, installs a cookie via our website as a part of its ‘DoubleClick AdSense Remarketing’ service. We use this service to be able to show you targeted advertisements after your visit to our website. Google can provide this information to third parties if Google is legally required to do so, or if these third parties process the information for Google. We do not have any influence on any further processing. The information transferred to and by Google is stored on servers in the United States of America for an indeterminate period.

Activating, deactivating, and deleting cookies

You can find more information about activating, deactivating, and removing cookies in the instructions and/or by using your browser’s Help function.